![]() See a growth of “big science,” or expansive team efforts to advance knowledge.Make a dent in understanding what changes behavior in a lasting way rather than what works to encourage just one or two good choices.Focus more on improving lives with behavioral science, bringing our knowledge to bear on an even wider range of pressing social problems than in past decades (from income inequality to crime to homelessness to climate change to the obesity epidemic).If I could dream up a perfect decade for behavioral scientists, we would: The point is to put out into the world our hopes and fears, our vision for a better field and a better world, and ways we can get there. We won’t know for 10 years whether any of these ideas will come true, who was right and who was wrong. As a field we are concerned with impact, ethics, and rigor, and we have ideas on how to use behavioral science to improve the world. In this collection, you’ll find traces of that ethos reflected throughout. Thaler may not have been able to predict the future, but when he and Sustein imagined what the field of behavioral science could become, they hoped it would be one where behavioral scientists nudged for good. The section closes with ideas on the future of intervention design and ways we can continue to master our methods. Others, on the application side, ponder how behavioral science will influence the design of our neighborhoods and wonder what it will take to bring behavioral science into the courtroom. For instance, George Lowenstein suggests we pay more attention to attention-an increasingly scarce resource. Here you’ll find commentary on the opportunities (and obligations) for research and application. The third and final section gets the most specific of all. You’ll also find sections on building better governments, health care at the digital frontier and final mile, and the next steps for education. In “Climate Change: Targeting Individuals and Systems” behavioral scientists grapple with how the field can pull its weight in this existential fight. In “The Future of Work,” Lazslo Bock imagines that well-timed, intelligent nudges will foster healthier company cultures, and Jon Jachomiwcz emphasizes the importance of passion in an economy increasingly dominated by A.I. This includes “Technology: Nightmare or New Norm,” where Tania Ramos considers the possibility of a behaviorally optimized tech dystopia. In the second section, we’ve placed the ideas about specific domains. We asked you to share your hopes and fears, predictions and warnings, open questions and big ideas. “Behavioral science has confronted ethical dilemmas before … but never before has the essence of the field been so squarely in the wheelhouse of corporate interests,” writes Phillip Goff. You’ll also find ideas to unite the field, which in its growth has felt for some like the “Wild West.” Ethical concerns are also top of mind. In that section, you’ll find authors challenging the field to be bolder. The first section, Promises and Pitfalls, houses the responses about the field as whole-its identity, purpose, values. We’ve organized the responses into three sections. We picked the most thought-provoking submissions and curated them below. We received over 120 submissions from behavioral scientists around the world. When we asked him a year and a half ago to sum up the 10 years since the publication of Nudge, he replied “Am I too old to just say OMG? … would never have anticipated one “nudge unit” much less 200….Every once in a while, one of us will send the other an email that amounts to just ‘wow.’”Īs we closed last year (and the last decade), we put out a call to help us imagine the next decade of behavioral science. The nearly 300 and counting behavioral teams in governments, businesses, and other organizations around the world? Not a chance. Could he have predicted the expansion of behavioral economics research? Probably. If you asked Richard Thaler in 2010, what he thought would become of the then very new field of behavioral science over the next decade, he would have been wrong, at least for the most part.
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